For many small businesses, accepting payments online offers major benefits. Customers increasingly expect this facility and it can improve your cashflow significantly.
A common misconception not realised by businesses venturing in taking payments online is that you do not need a shopping cart to take payments online for products or services.
Buyers now use the internet for a speedy service, most sales are paid for with credit and debit cards. To accept payments online, you will have to make special banking arrangements. It is easy to get lost in all the jargon used by payment processing websites, but this is actually very simple to set up and we will talk you through the options available to you, and what you'll need to do.
Taking payments online without using a shopping cart is suitable for small businesses needing to take specific payments for services such as membership subscriptions, or making a booking - where there is a set fee to pay.
An example of taking payments on your website for a set membership fee is below. This example can also be used for selling any product or service with a fixed fee.
The Au Pair Company
Avando Systems have recently completed The Au Pair Company website, which has a membership registration system linking through to payment before access to member facilities is granted.
The client is able to oversee paid users, and the user is notified when their subscription is due for renewal.
Payment Gateways will protect credit card details by encrypting sensitive information, such as credit card numbers, to ensure that information is passed securely between your customers and yourself.
Most small businesses will simply direct the customer away from the website directly to the payment page hosted at the Payment Gateways secure server.
However it is possible to embed the payment gateway on your site, so the customer feels they have never left your website (Although you will require to pass strict PCI-DSS compliance).
For further information on PCI-DSS Compliance visit www.pcisecuritystandards.org